CIS Essay Example | Topics and Well Written Essays - 500 words

CIS - Essay Example These features are what connect people as social beings. It is through real conversation that one can express their real emotions and people can be able to express their deep concern. It is a sad state that this new technologies are converting people into asocial beings. Teenagers subscribe to unlimited texts and are always on the phone even when having real conversation with people around them. It is not possible to concentrate on one’s phone and at the same time maintain eye contact with the person one is conversing with. This passes as a rude kind of behavior making the other person feel less appreciated and has ruined our relationship with people around us (Turkle 2013). It is thus possible to stay connected with other people through texts, tweets, FaceBook but at the same time be alienated from people around us. It follows that during conversation, no one really listens to the other causing a disconnection. What is even more scaring is the fact that people do not even get time to be alone. We are always bombarded by emails, text or even tweets during working hours, during our free time and even at night. The exchange of information never stops. This then implies that people never really get time to reflect on their own life and meditate. It has become even more difficult for people to create their own identity as our actions are shaped by these electronic means of communication (Turkle 2013). It is feared that in the end, we will have a world full of people with identical behavior and way of thinking and this blocks creativity and development in general. From this talk, it can be seen that in the near future, people will not be able to make simple personal real life conversation and this will have unimaginable consequences on our social structure. Staying connected has had its advantages in ensuring immediacy of information which has promoted businesses and other operation. Life has become very fast. This situation is scaring and measures need to

'Discipline & Punish (Foucault, 1975) is not just a history of the Essay

'Discipline & Punish (Foucault, 1975) is not just a history of the emergence of the prison but a history of the emergence of a - Essay Example Thus, Discipline and Punish could be deemed as Foucault’s critique not only on the effectiveness of prison in attaining its key objective—the disciplining of the prisoner by subjecting him to conditions that are marked by extreme surveillance and control—but also on the true reason for the emergence of various social structures today such as the government, school, and other institutions (Mc Gaha, 2000). Precisely, it is Foucault’s belief that such systems had only been created to cater the elite group (which I shall explore in more detail in the next part of the paper) that bolstered his onslaught on the basic foundations of human civilization. Specifically, by recognizing the essence of prison and other social institutions as merely ‘instruments’ used by the elite to maintain and enhance their power in society, Foucault was able to question essentially the possibility of attaining human freedom in modern-day society. In a deeper regard, I co uld surmise that Foucault’s attacks on social structures could be attributed to his anarchistic mindset (though not explicitly revealed in any of the texts) as he clearly disregarded the need for such systems. Therefore, human freedom must be seen as the act of ‘letting one be’ and not ‘following what and how one must be’. His precise bastardization of naturals or ideals (as will be discussed later on) could clearly provide an ideological nexus between his anarchistic mindset and his post-modern orientation. If seen in this context, Foucault’s take on the human essence (for the lack of a better term) is slightly existentialist. In this paper, I like to delve further into Foucault’s Discipline and Punish by dividing the discussion into four parts. The first part shall emphasize on the short history of the penal system, which could be traced back to 17th century. Through this part, I aim to highlight on the fact that the development of th e penal system had shifted the punishment from physical to mental. The second part will be dedicated to reinforcing the concepts of power and control as the main thrust for the creation of modern social institutions. This will infuse the significant role of the elite in the formation of such institutions. The third part shall zero in on Foucault’s conceptualization of human freedom as hardly attainable given the flaws in modern day systems today. By having this part, I am to provide a reasoning that encapsulates Foucault’s socio-political ideologies Evolution of Punishment and the Rise of the Penal System Following the flow of discussion in Discipline and Punish, Foucault opted to start (in a more detailed light) with a detailed discussion on public tortures and executions that transpired during the17th and 18th centuries. Presenting explicitly the execution of the Damiens, Foucault (1976) narrated, â€Å"after these tearings with the pincers, Damiens, who cried out p rofusely, though without swearing, raised his head and looked at himself; the same

Keep up the Trainspotting Essay Example for Free

Keep up the Trainspotting Essay Escaping has been the main focus of many pieces of literature. Escaping from an actual place, reality, or even ones self. In each case the person who is trying to escape is in reality escaping from some sort of underlying persecution. The idea of escaping is very comparable to many peoples drug habits. The journey of finding an escape is prevalent in two major themes in Irvine Welshs Trainspotting. In Trainspotting Welsh tells the story of a group of friends in a run down Scottish town that are addicting to heroin. Their heroin use is not only an escape from reality but also serves as a metaphor for them trying to escape from their town. Renton, the main character in Trainspotting, (Irvine Welsh) and his group of friends wander in their neighborhood causing trouble and trying to find a fix. In their lives the trains passing was a sad reminder of them being stuck. Their dream of finally escaping is very similar to another group of people from another generation, The Merry Pranksters. Ken Kesey was the founder of the pranksters. Kesey along with friends bought a 1939 International Harvest school bus. They traveled the country experimenting with acid and video taping their journey. The Pranksters were Hippies. Hippies came after Beatniks. Jack Kerouac, who coined the phrase Beat Generation (Kesey) was not on the bus. However, Beat Neal Cassady, was on the bus, in fact, he drove the bus. Timothy Leary, the Harvard professor who garnered recognition as the LSD Guru when he coined the phrase, Turn On, Tune In Drop Out, (Online Database) was not on the bus. Many Hells Angels were on the bus and the rock group the Grateful Dead was on the bus. The Pranksters hoped the Beatles would get on the bus, but they never showed up. Kesey and the Pranksters lived out the dream of escaping. An escape, is how many drug users see their habit as. To get away from reality by taking one more hit. But what are they really escaping to a high that they will just come down from leading to an endless cycle of emptiness. They lie to themselves by saying that they just need one more hit. This lie just reveals an existential honesty, which is that they are trapped. This honesty is very prevalent in Irvine Welshs Trainspotting. Trainspotting was written in several separately published chapters. The book is more of a collection of related characters, motifs and schemes. At first I thought that this might dilute the focus of the story however, it was quite the contrary. The chapters featured different points of view, which gave the book a higher-level insight. Train spotting is a British pass time where people stand around a railroad station for hours, in all kinds of weather, writing down numbers of passing railroad cars. In one part of the story, Renton and his friend Begbie are standing in an abandoned train-station. The trains are a metaphor for getting away. Just as the train station has no trains anymore, neither do Renton and his friends have a way to escape their lives. As they are looking at the empty railroad tracks, an old wino says, Keep up the Trainspotting. (Welsh, 167) In other words, keep looking for an escape. This hobby of noting down numbers on trains in notebooks is another metaphor for the pointless lives of Britains young working class. In Trainspotting Mark Renton, the main character is addicted to heroin, which results strictly in depravity. This is Rentons escape. His four friends Spud, Sick Boy, Tommy, and Begbie are a group of crooks, liars, and psychos. Spud, is a shy, inoffensive junkie. Sick Boy, is a vicious, duplicitous con artist whos obsessed with Sean Connery. Tommy, is a virtuous young man fighting the temptation of heroin who eventually is convinced to do it by Renton. Lastly, Begbie, is a nutcase whose escape is not drugs, but beating up other people Begbie didnt do drugs he just did people (Welsh, 32). In the end, Renton chooses life against anything else. However, during the story its a struggle. When Renton is on heroin it is almost like an illusion, an illusion of happiness, much like a LSD experience. Images fill the mind, sometimes images of despair and hopelessness. Especially when Renton is off of it and struggling with coming down from his high, much like a bad trip.

What Makes Shakespeares Hamlet Popular?

What Makes Shakespeares Hamlet Popular? The Enduring Popularity of Shakespeares Hamlet Why is Hamlet so popular? Shakespeare wrote countless masterpieces, many of which are debatably more exciting (The Tempest), momentous (Macbeth), intriguing (Othello), romantic (Romeo and Juliet) and profound (King Lear). But not only has Hamlet been produced more by the Royal Shakespeare company than any other work, it is a favourite of troupes (and audiences) around the world. From the play’s inception in 1602, up until the National Theatre’s acclaimed production in 2000 (and beyond), Hamlet has captured the imagination. A close examination of the play, along with a careful focus on its themes, will shed some light on Hamlet’s 400 year old enthrall, with a special emphasis on its relevance to a modern British audience. Hamlet is a tale of revenge, murder and existential and spiritual angst. The title character is a young prince whose father, the King of Denmark, has unexpectedly passed away. His brother, Claudius, has inherited the throne and taken the former king’s wife as his own. Hamlet is visited by his father’s ghost, who informs him that he was murdered by Claudius, and that his death needs to be avenged. Instead of instantly doing so, Hamlet attempts to first confirm his uncle’s guilt by feigning madness, and later by staging a play of the murder, to which Claudius’ reaction essentially confirms his guilt. But even with the evidence in hand, Hamlet is still unable to enact his revenge. After accidentally killing the king’s councilor Polonius, he is deported to England, and upon his return enters into a duel with Polonius’ son, Laertes. However, the fight is a setup; Laertes’s blade is poisoned, as is the wine in a goblet from which Hamlet is t o drink. While Hamlet wins the duel and ends up killing Claudius, he too succumbs to the poison and dies. In the play, Hamlet is by far the major presence: his problem is central to the plot, and his public and private exultations and speculations dominate the action (Hoy, 1991). Furthermore, the role of Hamlet is far larger than any other in all of Shakespeare’s works. While the play is filled with ambiguities, the biggest of all have to do with Hamlet’s motivations and actions (Levin, 1959). There is always more to him than the other characters in the play can figure out. Part of this has to do with the way Shakespeare crafted him – his intense pensiveness, his uncertainness, the vagaries of his actions – but part of it is Hamlet himself, who actually tells other characters that there is more to him than meets the eye, notably his mother and Rosencrantz and Guildenstern. In addition, when he speaks, he sounds as if there’s something important he’s not saying, maybe something even he is not aware of (Hoy, 1991). What separates Hamlet from other revenge plays is that the action we expect to see is continually postponed (Wilson, 1951). Instead of being based on activity, the play is all about character, and really only the character of Hamlet. Many people regard Hamlet as a play about indecisiveness, but more than this, it can be seen as an examination of action itself; that is, the conditions necessary for such, and the appropriate amount required, depending on the circumstances. The question of how to act is affected not only by Hamlet’s need for certainty, but by emotional and psychological factors (Halliday, 1964). Hamlet himself appears to distrust the idea that it’s even possible to act in a controlled, rational way. For when he does act, he does so swiftly and recklessly. This extreme shift from paralysis to impulsiveness further adds to his enigmatic nature. Without action to sustain the play, the plot instead revolves around Hamlet contemplating various questions, among them: Is the ghost what it appears to be, or is it really trying to deceive him? How can the facts about a crime be known without there being any witnesses? Can Hamlet know the intricacies of Claudius’s soul by studying his behaviour? Can we ever really know whether our actions will have the consequences we want them to have? Can we know what happens in the afterlife? (Levin, 1959). This last question is one of the most powerful throughout the play. There are times when Hamlet seems to feel that death itself may bring the answers to his deepest concerns (Wilson, 1951). The question of his own death plagues him, and he more than once contemplates whether or not suicide is a legitimate choice in an unbearably painful world. Hamlet’s grief is such that he frequently longs for death to end his suffering, but worries that if he commits suicide, he will be suffer eternally in hell. In his famous â€Å"To be or not to be† soliloquy, Hamlet concludes that no one would choose to endure the pain of life if they were not afraid of what will come after death, and that it is this fear which causes morality to interfere with action (Levin, 1959). In sum, Hamlet, is ambiguous, vague and mysterious, uncertain, indecisive and pensive, self-loathing and self-reflexive, simultaneously afraid to live and afraid to die. Is it any wonder then that people can relate to him? People enjoy Hamlet because he evokes their sympathy. His character is flesh and blood. He doesn’t just act; he thinks, he questions, he feels. Hamlet is extremely philosophical and contemplative, and takes the time to analyze difficult questions that cannot be answered with any certainty. His melancholy is in many ways endearing. Though his actual age is debatable, in essence he is the quintessential teenager, afraid to grow up and take on burdens and responsibility he knows he must and yet is not ready for. His urgency is contagious. Beyond this, there are the questions he deals with, primarily those of death and the afterlife, that haunt us all. It is extremely rare to not only hear such questions so well articulated, but to hear them articulated at all. These conversations are largely relegated to our own heads. They are intimate and personal, and are seldom expressed. To see them on stage is to bear witness to our own souls. But this only explains why the character of Hamlet is so popular. Though he dominates the course of the action (or lack thereof), there is another reason why the play itself has been so successful and so resonant, which has to do with the famous line: â€Å"Something is rotten in the state of Denmark† (Hamlet, I, iv, 90). Everything is related in Hamlet, including the health of the ruling royal family and that of the nation as a whole (Hoy, 1991). Throughout the play, there are explicit connections drawn between the two. Denmark is often described as a physical body made ill by the moral corruption of Claudius. While the dead King Hamlet is portrayed as a strong, noble ruler under whose guard the state was in good health, Claudius, is regarded as wicked, corrupt and out to satisfy only his own appetites (Wilson, 1951). Throughout history, similar correlations have been made, from Stalin and Hitler to Blair and Bush. While the latter pair are perhaps far less sinister, their po litical decisions have similarly shaped the perceptions of the citizens of the nations they lead, as well as the perceptions of those on the outside. Our leaders are responsible for the overall â€Å"health† of the state, and the war in Iraq and other actions are doing little at the moment to paint a picture of good health. Close observers of Hamlet, no matter of what time period, sense this parallel instantly. Modern society, specifically the UK, is still in Hamlet’s thrall. In today’s world, with so many problems and too few solutions, it is easy to feel powerless and paralyzed. There are choices to be made, and actions to take, but 1) which ones should be carried out and 2) will they even do any good? The modern person is at a crossroads, and in some ways Hamlet personifies this better than anyone else. Throw in the play’s description of the state as being deceased, and the work comes across almost as the poster child for modern malaise. This is evidenced in the 2000 production by the National Theatre, which is only one of many recent and successful incarnations of the play. The title role was played by Russell Beale, who prepared for the part by looking into himself in an attempt to bring out the â€Å"everyman quality† of Hamlet, along with his intense self-reflection and (albeit feigned) madness. To do justice to Shakespeare’s words, in this case gra vitating between wit, wryness and self-reflection, Beale decided not to force emotion, but to instead â€Å"get there slowly, to get the emotional arc right, and not find too many moments of crisis† (Beale, 2000). The actor, in perhaps a bit of method, decided to try and capture Hamlet’s grief by using his own, in this case the fact that his mother died a few weeks before the performance. He also used his frustration over â€Å"not being able to feel enough† to further cement and perfect his interpretation (Beale, 2000). By all accounts he didn’t disappoint. The Independent declared Beale’s Hamlet â€Å"not at all ‘Hamlet-like,’ and his performance â€Å"moving and crystal clear,† characterized by â€Å"an aching regret for the world that might have been rather than a seething contempt for the world that exists† (Taylor, 2000). When Hamlet returned from England, the reviewer found him emanating a â€Å"shyly gracious acceptance of the mystery of life and fate,† and in dying â€Å"moved towards the audience as if painfully and belatedly conscious of their presence, imparting an even more shattering sense of the waste of a noble life† (Taylor, 2000). The Evening Standard wrote that the performances illuminated the text in ways that made it fresh and accessible, and Beale’s performance of â€Å"clarity, humanity and humility held the audience spellbound†¦they could only suffer with his confusion, grief self-loathing and doubt† (de Jongh, 2000). The Guardian complimented Beale for being â€Å"everything one could hope for: witty, ironic, intelligent, ‘a Henry James who is also a swordsman’ to borrow Harold Bloom’s phrase,† and: â€Å"bookish, inward, reflective and intensely capable of self-scrutiny† (Billington, 2000). Furthermore, the paper admired his â€Å"capacity for surprise, moral sensitivity and parodic wit† and his ability to convey â€Å"the paralysis of the intellectual caught up in a world of realpolitik,† resulting in a â€Å"first-rate, deeply intellectual Hamlet whose weapons are primarily verbal and who understands that revenge cannot offer meaningful redress† (Billington, 2000). In the National Theatre’s production, along with countless others over four centuries, a central theme is constantly repeated: Hamlet’s self-loathing, specifically in regards to his lack of feeling, which, as much as his lack of action, makes him guilty. This aspect of his character is perhaps more relevant today than ever. The theme of powerlessness, along with the tangible frustration and guilt that comes with it, can easily find a home in the mind of a modern audience member. In addition, Hamlet’s intensely relatable â€Å"human all too human† qualities, his probing thoughts on the afterlife and the theme of the â€Å"nation as diseased body† are so universal and timeless that they shed much light on the play’s appeal. Perhaps there will come by a day when Hamlet fails to strike a chord with audiences. But for now, Shakespeare’s masterful creation and revolutionary character study is safely ingrained in our consciousness. Bibliography Beale, Russell. The Readiness is All. National Theatre, 2000. http://www.nationaltheatre.org.uk/?lid=2485 Billington, Michael. The Guardian, September 6, 2000. Crystal, David, and Crystal, Ben. The Shakespeare Miscellany. Penguin: New York, 2005. de Jongh, Nicholas. The Evening Standard, September 6, 2000. Halliday, F. E. A Shakespeare Companion 1564-1964. New York: Penguin, 1964. Hoy, Cyrus. Hamlet: An Authoritative Text, Intellectual Backgrounds, Extracts from the Sources, Essays in Criticism. New York: W. W. Norton and Company, 1991. Levin, Harry. The Question of Hamlet. New York: Oxford University Press, 1959. Shakespeare, William. Hamlet. Braunmuller, A.R., Orgel, Stephen (Eds.). New York: Penguin Classics, 2001. Taylor, Paul. The Independent, September 6, 2000. Wilson, John. What Happens in Hamlet. New York: Cambridge University Press, 1951.

Media Violence Essays -- essays research papers

Kenny Fuller Health The Impact of Media Violence I was reading in some of my information and it was talking about how â€Å"monkey see, monkey do† is a popular saying now days. Sixty years ago the television was invented. People looked at it as a technological curiosity (I got that part from the info). For some people now days TV is there best friend. Most of them are little kids. TV shows the news, tries to make us buy certain things, and it also shows violence. The only thing that it can do is replace written materials (Got that to). The bad thing is that these violent shows are dangering our society. Certain things on TV and movies have inspired people (I could think of any other word to use so I used theirs) to set their wives on fire, lie down in the middle of the roads, rape, steal, murder, and to do shootings. Out of 1,000 studies it is proven that media violence can have a negative affect on adults and even children. When people watch these shows it makes them more ag gressive and anti-social. After a few days of watching these shows people become less sensitive to violence and to victims of violence. After that happens they begin to have a hunger for more violence in entertainment and in real life. Media violence is especially damaging to young children between ages 8 and under. The reason for that is because they cannot tell the difference between the real life and their dreams. Some images on the TV and movies may seem so real to them that is might traumatize them (I go...

Essay --

　　　　I am an aficionado of the extreme sports. Today, extreme sports have been accepted by all over the world. In this regard, an increasing number of people are actively participating in extreme sports. They are different from other sports in that it needs not only excellent competitive level, but also a great measure of courage. They have been christened "the game of the brave". I have always likened extreme sports to art, until I fell from the skateboard and realized there are many risks in extrema sports. I try to explore the psychological and sociological factors that form part of the culture of this exciting sport, as well as how the society views those involved in this sport considering its risks. Let me begin by reiterating that an extreme sport is about extreme risks and danger. The activities that constitute extreme sport involved extreme risks that no measure of change in rules can eliminate. Questions continue to arise about such spo rts, whether it is ethical and the society should continue to permit it. By definition, these sports tend to involve an element of great speed, great heights, and a great degree of physical exertion. Some extreme sports that are becoming more common in today’s society include surfing, skateboarding, rock climbing, rafting, and mountain biking among many others. Research continues to study the motivation behind these forms of sport despite the very clear knowledge of the risks and dangers that come as a part of them (Mcnamee 15). 　　　　Additionally, people are trying to study the co-relation between these sports and the population that it majorly attracts together with the personality types that have been observed to dominate these sports. This knowledge people suppose will help dr... ... sense as well as an observable quality of personal sameness and continuity, paired with some belief in the sameness and continuity of some shared world image" (Self, et al., 185). 　　　　In conclusion, it must be considered that people have personal rights in whatever they choose to. A rule with a moral reason as Amartya Sen calls them. He argues that if there is a moral right to take personal risks, it would be morally wrong to stop a person from taking such a risk (McNamee 47). One of the pertinent problems in relation to voluntary risk taking is whether the risk is reasonable relative to what one wants to achieve. First we need to find a degree of probability of harm or injury as a result of the action. Secondly, we must look at the seriousness of the harm caused. Are extreme sports valuable, are they morally acceptable or should some of them be prohibited by law.

Coke and Pepsi Learn to Compete in India

1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key role? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company? Answer The political environment have played key role as follow: – Indian government viewed as unfriendly to foreign investors.Outside investment had been allowed only in high-tech sectors and was almost entirely prohibited in consumer goods sectors. The â€Å"Principle of indigenous available† If an item could be obtained anywhere else within the country, imports of similar items were forbidden. This made Indian consumers had a little choice of products or brands and no guarantees of quality or reliability. – Indian Laws, the government mandated that Pepsi’s products be promoted under the â€Å"Lehar Pepsi † name. For Coca-Cola, they attempted to enter into Indian market by joining with Parle and became â€Å"Coca-Cola India†Some of these effects may have been anticipated, especially foreseeing the corruption within Indian government. Taking that into account more proactively might have helped Coca-Cola avoid hardships in the past. As far as the contamination issues goes, that might not have been so easy to anticipate. Both companies held their own when trying to prove their products were within safe limits compared to other food products. They could developments in political arena; Coke could agreed to start new bottling plants instead of buying out Parle, and thus wouldn’t agreed to sell 49% of their equity.2. Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages accrued as a result of earlier or later market entry? AnswerPepsi early entry than Coca-Cola so it must be different in benefits and disadvantages between them in timing of entry into the Indian market: Pepsi: Advantage – It could enter into market before Coca-Cola so it could gain a foothold in the market while it was still developing. Disadvantages – It was forced to change its name to Lahar Pepsi.And government limited its soft drink sales to less than 25% of total sales. Coca-Cola:Advantages – It could buy 4 bottling plants from industry leader (Parle). It also bought Parle’s leading brands such as Thums Up, Limca, Citra, Gold Spot and Mazaa. And it could set up 2 new ventures with Parle to bottle and market product. Disadvantages – It denied to entry in Indian market until 1993 because Pepsi was already there, so it was not easy to establish the market share with Pepsi.3. The India market is enormous in terms of population and geography.How have the two companies responded to the sheer scale of operations in India in terms of product policies, promotional activities, p ricing policies, and distribution arrangements? Answer Product Policies Coca-Cola and Pepsi launched different product lines for attractive to the Indian consumer tastes. They started with product lines that were already available, such as cola, fruit drinks, and carbonated water. And they introduced new products such as Sprite and bottled water. Promotion Activities – Pepsi and Coca-Cola adapted themselves to the local market with promotions.Pepsi: They promoted heavily during the cultural festival of Navrarti by offering people fetch one kilo of Basmati rice with every refill of a case of Pepsi. This is an effective strategy to exchange between the old (rice) and the new (Pepsi). On the other side, Coca-Cola offers free passes, and giveaway as well as vacations to Goa, a famous resort in India for promoting its product. Pricing Policies – Pepsi launched with an aggressive pricing policy to attempt to get immediate market share from Indian rivals. For, Coca-Cola reduc ed prices nationwide by 15-25% to make them affordable and to access the market share easily.Distribution Arrangements – Production plants and bottling centers were strategically placed in large cities all around India. They were more added as demand grew, along with new product lines. In Coca-Cola’s case, the JV with Parle provided access to its bottling plants and its products. By forming partnerships, both Coca-Cola and Pepsi were able to get initial access into the market.4. â€Å"Global localization† (glocalization) is a policy that both companies have implemented successfully. Give example for each company from the case.Answer Pepsi – Pepsi forms joint venture when first entering India with two local partners, Voltas and Punjab Agro, forming â€Å"Pepsi Foods Ltd†. In 1990, Pepsi Foods Ltd. changed the name of their product to â€Å"Lehar Pepsi† to conform to foreign collaboration rules. In keeping with local tastes, Pepsi launched its Lehar 7UP in the clear lemon category. Moreover, Pepsi is most effective glocalization strategy has been sponsoring world famous Indian athletes. Coca-Cola – Firstly, joined forces with the local snack food producer Britannia Industry Indai Ltd. in the early 90’s.Then, Coca-Cola formed a joint venture with the market leader Parle in 1993. For the festival of Navrartri, Coca-Cola issued free passes to the celebration in each of its â€Å"Thums Up† bottles. It also ran special promotions where people could win free vacations to Goa, a resort state in western India. Furthermore, Coca-Cola also hired many famous Bollywood actors to guarantee its products.5. How can Pepsi and Coke confront the issues of water use in the manufacture of their products? How can they defuse further boycotts or demonstrations against their products?How effective are activist groups like the once that lunch the campaign in California? Should Coke Address the group directly or just let the furor subside? AnswerMany failures of both Pepsi and Coca-Cola experienced due to the unforeseen external environment, including the boycott placed on American and British Goods following the Second Gulf War in 2003. Firstly, Pepsi and Coca-Cola should have more focused on its products. The market still hasn’t taken off so they need to penetrate harder. In 2003, India’s annual consumption rate was still a poor seven per person.Specifically, Pepsi spent very small amounts on its 7UP marketing campaigns in India due to its relatively low market size (4. 5%). Advertising dollars should be pumped more freely and strategically if they want to see a return on investment. Next, they should be defined more specifically in their target markets. Coca-Cola separates its markets as â€Å"India A† and â€Å"India B†. This is too broad and lacks focus. We can differentiate demographics by gender, race, age, interests, job, and location. Then, Coca-Cola entered the mar ket at a wrong time because they had to agree to abide by all of the Foreign Investment Laws of that year.To avoid having to sell its 49% stake though, Coca-Cola should have agreed to set up Greenfield bottling units instead, as Pepsi did. Further, Coca-Cola lost valuable market share by entering the beverage market after Pepsi. By the time Coca-Cola was fully owned in 1993, Pepsi had already amassed a 26% market share. By continuing to apply for extensions and attempting to deny voting rights for the Indian stake, Coca-Cola was only tarnishing its public image and destroying its relationship with the government. When entering into a foreign market, maintaining a good relationship with the host country’s government is crucial.6. Which of the two companies do you think has better long-term prospects for success in India? AnswerIn my opinion, Pepsi will fare better than Coca-Cola in the long run because Pepsi has better in marketing and advertising. It’s also more widely accepted from consumers because it came in this market early so this could make Pepsi got more market share than Coca-Cola.7. What lessons can each company draw from its India experience as it contemplates into other Big Emerging Markets? AnswerFor Coca-Cola, firstly, it must consider more in dealing with government and also establish a good relationship with government. And it must pay attention for investment in quality products. For Pepsi, it must keep their products with local taste, and it should be focus on market trends in that area, celebrity appeal makes for exceptional advertising, and it must keep up with emerging trends in the market as well.8. Comment on the decision of both Pepsi and Coke to enter the bottled water market instead of –continuing to focus on their core products carbonated beverages and cola-based drinks in particular. AnswerPepsi and Coca-Cola did successful in continuing to research emerging trends and implementing them. Pepsi created smaller bo ttles to keep up with the trend of high frequency/ high volume consumption. Coca-Cola launched the â€Å"minis† in an effort for higher volume. So, they should keep a close watch on the advertising campaign effectiveness, and research on pleasant of the advertising for intention to buy.This measure ensured that advertising dollars were being strategically allocated and not wasted. Moreover, they must to consist of establishments primarily engaged in manufacturing non-alcoholic, carbonated beverages, mineral waters and concentrates and syrups for the manufacture of carbonated beverages. Establishments primarily engaged in manufacturing fruit juices and non-carbonated fruit drinks are classified in canned and Preserved Fruit and Vegetable Industry.