Untitled Essay Research Paper Jewish History free essay sample

Untitled Essay, Research Paper Judaic History The Jews are a people with a battalion of quandary. From the Israelite folks to the comfortable modern twenty-four hours Israel, dogmatism towards the Jews has been greatly apparent. The Judaic race has acted as Escape Goat for many crisis throughout history including the black plaque which swept across Europe in the fourteenth century. The constitution of Israel was a great incident was something the Judaic people were endeavoring to obtain for coevalss. This, nevertheless, led to four major struggles between Israel and the Arab states. One of the most meaningful wars was the Six-Day War. Events such as the holocaust hold besides had a dramatic consequence on universe history and whose enigmas are still being unravelled. For 12 old ages following 1933 the Jews were persecuted by the Nazi # 8217 ; s. Judaic concerns were boycotted and vandalized. By 1939, Jews were no longer citizens, could non go to public schools, engage in practically any concern or profession, ain any land, associate with any non-Jew or visit public topographic points such as Parkss and museums. We will write a custom essay sample on Untitled Essay Research Paper Jewish History or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The triumphs of the German ground forcess in the early old ages of World War II brought the bulk of European Jewry under the Nazis. The Jews were deprived of human rights. The Judaic people were forced to populate in Ghetto # 8217 ; s which were separated from the chief metropolis. Hitler # 8217 ; s program of race murder was carried out with efficiency. The entire figure of Jews exterminated has been calculated at around 5,750,000. In Warsaw, where about 400,000 Hebrews had one time been concentrated, was reduced to a population of 60,000. They, virtually unarmed, resisted the German exile order and had held back the regular German military personnels equipped with fire throwsters, armoured cards, and armored combat vehicles for about a month. This gallantry was similar to the rebellion which took topographic point about 165BC. This rebellion was led by the Maccabees, a provincial priestly household ( besides called Hasmoneans ) . They recaptured the Temple and rededicated it to the God of Israel. The Maccabees made there last base on a mountain and was able to keep back the Syrians for more so a month. There is a distinguishable similarity between the two narratives and that is perchance why they are both recognised as vacations in the Judaic religion. These hideous events of the holocaust have let to some effects which are good and some are unfortunate to the Judaic people. The population of the followings has greatly declined. Besides the Judaic people after the war still had jobs happening occupations. They had to basically get down there life over. Most of them lost a close relation or at least knew person who died in the gas Chamberss of the Nazi concentration cantonments. This has put a psychological strain on Judaic subsisters or no longer holding household and friends with them for support. This event has awaken the universe up to the demands of the Judaic people. It has given them political power and a justification for some of their actions. On M ay recognised,1945, the terminal of World War II was seen. Organized Jewry in the European continent was damaged beyond fix. The Jews concentrated on the saving of Israel and on the delivery of Nazi war felons to test. There is a twenty-four hours of memorialization, Holocaust Day, observed in Israel and elsewhere on Nisan ( April ) 19 and 20. The day of the month is considered the day of remembrance of the beginning of the Warsaw Ghetto Uprising. The outgrowth of Israel as a Judaic province on the former district of Palestine was the cardinal political issue of the Middle Ea st after World War II. A movement was established to work on the reestablishment of the Jewish national state of Israel. This movement was given the name Zionism. The Zionists were full of energy,enthusiasm, and skill which led to remarkable accomplishments. Israel was a modern European state in an underdeveloped area. This was the source of there problems and their achievements. The Jews received vast amounts of financial and military support from Western governments. The Israelis also benefitted from a highly trained and motivated citizenry to create a unique nation-state. It had taken the Zionists seventy years to purchase 7 per cent of Palestine. Now the UN was offering them another 50 per cent. The partition plan was objected by all of that Arab and Palestinian Arab governments. The Zionists excepted the plan. They however were upset that Jerusalem was excluded from the Jewish state. The Jews were the most fertile land including the citrus groves upon which the Arabs depended on for their living. Many of the nations of the world felt guilt or grief of the Hitler era. This is what is believed to have pressured the United Nations to establish a Jewish state. The partition of Palestine was greatly important to both Jewish history and world history. It gave the Jews a place to seek refuge in during the Nazi persecutions. This led to a change in the nature of Zionist activities. They became more violent. The Jewish army called Haganah(defense)was formed to protect Israel from Arab attacks. This is remembered as a historic event for it has greatly effected the lives of present day Middle East and all other countries. The cause of the Six-Day War of June 1967 was Egypt’s closure of the Strait of Tiran. This war focused on the issue of Israel’s legitimacy. Withdrawal of the UN troops after May 16 signified to the Israelis that ultimately they would be responsible for their own defense. From this war the jews regained control of the West Bank of the Jordan River. Syria was pushed by a frontal assault through the Golan Heights and threatened Damascus. The United Nation security council managed to execute a cease- fire on June 11th. By this time the Arab states had lost territory, much of their productive capacity, and a large amounts of revenue. Their mental and political defeat set the tone for the events of the following years. The defeat of the Arab governments also gave a powerful force to the Palestine guerrilla movement. The Wailing Wall is on of Judaism’s most honoured holy places. With the original United Nation’s partition it was located in Old Jerusalem, previously occupied by Jordan. The Six Day was returned it to its rightful owners , Israel. As is clearly visible through these few examples the Jewish race have had a very trailing history. This however is only a small representation of the rest of the Jewish problems. War , for example, is still present. In 1991 in the Persian Gulf Israel was continuou sly bombed by Iraq. If Israel would have fought back chances are there would have had most of the Arabian countries join in with Iraq to eliminate the common enemy. Therefor the problems are yet not resolved yet it seems there is never a perfect solution to any problem. Bibliography 1. Holocaust : the Jewish tragedy Gilbert,Martin, COLLI 1986 2. Israel the Arabs: The June 1967 War Facts on file, INC. New York, N.Y. 1968 3. The Holocaust in Historical Perspective Yehuda Bauer University of Washington Press 1978 ——————————————————————————

The Coney Polar Bear Club

Introduction Among the variety of leisure activities, it is hard to define the one that is worthy of attention and recognition. Each activity has its own characteristics, strong, and weak sides and may be supported by people all over the world. In this paper, much attention will be paid to the idea of winter swimming and Polar Bear Club membership.Advertising We will write a custom research paper sample on The Coney Polar Bear Club specifically for you for only $16.05 $11/page Learn More Swimming in cold (ice) water is not available for each person because on numerous medical and even emotional aspects. â€Å"Therefore, despite the initial shock that can be painful, winter swimmers (often called â€Å"Polar Bears†) almost immediately experience an amazingly warmth from head to toe, causing the profound relaxation of the entire body† (Boutenko, 2007, p.199). Due to various attitudes to this kind of activity, there is a number of questions wh ich have to be analyzed and answered in a proper way. In fact, the members of Polar Bear Club are characterized by burning desire to participate in other group leisure activities and abilities to communicate on more serious and deeper levels then other people who neglect this activity; by means of numerous methods like probability-based sampling method or simple random sampling method, it becomes easier and more possible to define what ethical and moral norms differ the members of Polar Bear Club from ordinary people who cannot regard this activity as something influential and significant. The purpose of this study is closely connected to the evaluation of the problem concerning Polar Bear Club membership and attitudes to life, duties, and norms. The problem and the purpose of the study are both reachable because it is possible to gather necessary information and evaluate how different people with different attitudes define the role of ice water swimming in everyday life. The signif icance of the study is evident: people have to be aware of the chances of how to improve their lives and use only the best opportunities available.Advertising Looking for research paper on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More The limitations of this study are based on the idea that it is impossible to take into consideration all opinions and effects of membership in Polar Bear Club. This is why such inability to gain full recognition of the problem and evaluate all possible perspectives may lead to mistakes or incomplete answers. However, for the chosen area and the current conditions, it seems to be enough to make use of the information gathered. In each section of the paper, the attention to every research question will be paid. The organization of the study allows focusing reader’s attention on each aspect and the reasons of why the offered decision is made. The paper has the literature review section wh ere the discussion of the issues relevant to the hypothesis under consideration is given. There are 5 main points about membership in the Polar Bear Club which will be analyzed. And finally, the methodology section introduces the ideas of how the study is organized: the number of participants, the description of the control group, and the conditions are given. Literature Review One of the most important purposes of the literature review is the necessity to evaluate the peculiarities of the Coney Island Bear Club, the style of life that is preferred by its members, and the changes which are caused by such leisure activity: presence of positive moral and ethical decision, desire to participate in other activities, changes of frequency of non-work related conversations, abilities to develop close relations, and improvements of manners and behavior. Many scientists admit that winter swimming has numerous effects on human life: first, it is some health changes and improvements; second, t his activity influences human memory and learning abilities (Hua et al., 2009); and finally, this kind of swimming promotes changes of people characters and attitudes to each other and to the things around (Coakley, 1993).Advertising We will write a custom research paper sample on The Coney Polar Bear Club specifically for you for only $16.05 $11/page Learn More McCormack (1988) believes that winter swimming may influence the process of socialization and improve it from many perspectives. The ideas of these sophisticated people help to make a choice and focus our research on one particular community that supports healthy style of life and promote winter swimming as the main activity. The Coney Island Polar Bear Club is considered to be one of the oldest organizations in the United States (Coney Island Polar Bear Club). The chosen research study has a relational nature and is characterized by the variables of each issue (Kline, 2009). There are 5 main hy potheses which are evaluated in this project, and what is more important, all of them require the same method of analysis that is called a sampling one. This method helps to define one random sample and rely on it during the whole study process (Babbie, 2009). To make use of this method in a proper way, it is necessary to pay attention to the studies by Nucci and Young-Shim (2005), according to which a non-probability method helps to evaluate how sports influence human lives. Though Polar Bear Club activities may seem to be freaky or unclear due to a desire to dive into cold water on New Year’s Day, for example (Shumaker, 2004), this activity has many positive outcomes which have to be appreciated. In general, there are a number of reliable and useful literature that may be used to analyze the peculiar features of winter swimmers and all those changes which make their life unique and different from other people’s styles of life. Many educative people make considerable contributions into this sphere, and their works and studies are considered to be helpful in our research.Advertising Looking for research paper on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More The hypotheses chosen for the project are the following: The participation of Polar Bear Club members in other leisure activities (Coakley, 1993); The idea that the members of Polar Bear Club are able to make positive ethical decisions; The impact of winter swimming on non-work related conversations; The effect on close relations between people; The changes of manner and behavior of people who join the Coney Polar Bear Club. Methodology In this part of the work, much attention is paid to the topics, participants, and instruments chosen for this research: to conduct the work on a good level, it is necessary to pick out proper population that may demonstrate how swimming in cold water influences human lives and reliable instruments according to which the purposes and objectives will be achieved. The participants of the study are the population of 312 people who prefer such leisure as winter swimming. They are the members of the Coney Island Polar Bear Club who are eager to invite an yone interested in this activity (Wohlleber 2004). The sample control group that is chosen for the study consists of 30 people, the new members of the team who have a fresh look on the events, effects, and outcomes. The experimental group that is chosen is composed of 30 old members who certainly know what they do, why they take these steps, and what outcomes may be expected. The method for selecting the sample and the size is chosen in accordance with the conditions provided. Due to a number of hypotheses given, it is better to rely on sampling methods, both probability based and non-probability based. With the help of these methods, it becomes possible to use such issues like randomization and chance to give clear and thorough answers to the questions under consideration. As for the special characteristics of the group chosen for the research, it is necessary to admit the importance of experience that every member has. The newbie is under a threat to accept the activity as somethi ng unusual and dangerous for health and emotional conditions. And all those experienced people may not feel the difference on the necessary level. This is why a certain attention has to be paid to the experience and emotional condition of every member. The instruments of the study under consideration depend on the variables which are inherent to every hypothesis. For example, in the first hypothesis, where the main idea is developed around members of the club and other leisure activities, the instruments will be members of the club (with or without experience), winter swimming as a constant activity, and several other activities which may be used. In other hypotheses, there are usually two variables: one is the constant variable – the Coney Polar Bears, and the other depends on the question (2- decision-making process, 3 – non-work related conversations, 4 – people to develop relations with, and 5 – manners). All these methods and instruments are develope d specially for this study in order to evaluate how winter swimming may influence and change human lives. It is not very important to define the validity and reliability from the very beginning because it has to be proved during the research itself under the conditions chosen. In general, the design chosen for this study and for testing the hypotheses is appropriate: such points like experience and outside conditions are taken into consideration; studies of different people on the same topic are used to prove the main idea of the study; and changes of variables show that effects of winter swimming activity are various but still important. The procedure of the study will be conducted in several stages: a definition of the activity and its peculiarities; a thorough choice of participants and instruments for the study; the division of people into separate groups in accordance with experience; the evaluation of outcomes which are caused by participation and rejection of participation in to leisure activity; and the activation of several control procedures which aim at promoting proper use of variables, instruments, and time limitations that are important for the project. Reference List Babbie, E.R. (2009). The Practice of Social Research. Belmont: Wadsworth Cengage Learning. Boutenko, V. (2007). 12 Steps to Raw Foods: How to End Your Dependency on Cooked Food. Berkley: North Atlantic Books. Coakley, Jay Ph D. (1993). Sports and Socialization. The Journal of Exercise and Sport Sciences Reviews, 21(1), 169-200. Coney Island Polar Bear Club. (2010). Coney Island Polar Bear Club USA, Inc. Web. Hua, J., Bin, Z., Feng-Bin, L. (2009). Effect of Winter Swimming on Learning and Memory Function in Elderly. Journal of Hebei Normal University, 33 (3), 400-405. Kline, R.B. (2009). Becoming a Behavioral Science Researcher: A guide to Producing Research That Matters. New York: The Guilford Press. McCormack, J. B. (1988). Sport as Socialization: A Critique of Methodological Premi ses. The Social Science Journal, 25 (1), 83-92. Nucci, Christine, Young-Shim, Kim. (2005). Improving Socialization through Sport: An Analytic Review of Literature on Aggression and Sportsmanship. Physical Educator Journal, 62 (3), 123-129. Shumaker, S. (2004). ‘Cold Play’, Sunset, 212 (1): 13. Wohlleber, E. (2004). Special Olympic New York Partner with Coney Island Polar Bears. Special Olympics. Web. This research paper on The Coney Polar Bear Club was written and submitted by user Johnny Harvey to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

A Hill Of Fury Essays - Volcanology, Volcanic Rocks, Soufrire Hills

A Hill of Fury: Soufriere Hills Volcano, Montserrat Island After 400 years of quiet slumber, the Soufriere Hills volcano on the tiny island of Montserrat in the Carribean Sea (Figure 1), came to life in the summer of 1997. The eruptions threatened the original 11,000 residents of the island and even today continue to be a nuisance to the remaining 4,000 people who refuse to leave the island, despite warnings of impending danger. At least 20 people have already been killed, and several villages destroyed. The Montserrat Volcano Observatory analyzes the active volcano and provides information to scientists and residents of the island (Montserrat Volcano Observatory 12). The worst of the eruption may or may not have already passed. Fig.2 Pyroclastic flows reached the Sea and formed a delta at the mouth of a major river (Discovery 1). Residents of Montserrat face many potential dangers as a result of the Soufriere Hills Volcano. A deadly combination of ash, rock, and hot gases form pyroclastic flows which travel down the steep slopes of the volcano at speeds which are often more than 100 miles per hour (Skurzinsky 39). Eruptions of Soufriere Hills in June, August, and December of 1997 created pyroclastic flows which blasted toward the sea along the White River at high speeds (Figure 2). Several villages were destroyed as a result. The capital city, Plymouth, was burned to the ground, and then covered in volcanic rock and ash (Figure 3). Twenty people were killed, despite evacuation attempts and warnings. One Hundred seventy-five homes were destroyed and the flows came within 200 feet of the airport (Williams 59). The monetary amount of the damage has not been calculated because the destroyed towns are uninhabita ble. Many people lost everything they had (Figure 4). An excerpt from the Montserrat Volcano Observatory describes the situation shortly after the eruption. Fig.3 The evacuated capital city, Plymouth, burned in Aug. 1997, as a result of the eruptions (National Geographic 1). "Pyroclastic flows from Soufriere Hills Volcano on Montserrat have reached the capital city of Plymouth. Many homes and businesses can be seen burning from several miles away. Fire fighters have been unable to stop these flames which threaten to consume the entire city. Ashfalls occurred in Iles Bay, Ole Towne, Salem, and several other areas west of the volcano (Montserrat Volcano Observatory 15)." Fig.4 Plymouth was left buried in ash by pyroclastic flows in the summer of 1997 (Discovery 2). Fig.5 A Montserrat resident watches as the volcano erupts and spews ashes over her town. Since the 1997 eruptions, villages near the volcano continuously experience dangerous ash dusting whenever the volcano spits magma from beneath the earth's surface. Sometimes, volcanic pebbles accompany the ash and can be dangerous as they fall from the sky. Ash gets everywhere; It kills gardens, grass pastures, and makes the roads slippery and dangerous for travel (Figure 5). In addition, breathing the ash-filled air can, over time, contribute to silicosis, a deadly disease of the lungs. The frequent earthquakes associated with the Soufriere Hills eruptions also pose a threat to residents. The Montserrat Volcano Observatory reported that the probability of future death is one in ten, or 10%. After the volcano reopened in 1997, a US geological team was sent to Montserrat, and the Montserrat Volcano Observatory kicked into high gear. In order to properly monitor the Soufriere Hills volcano, tiltmeters, seismometers, and gas analyzers were installed close by. Simon Young, A British volcanologist at the Montserrat Volcano Observatory commented on the technology in place. "There are five main areas of monitoring that we undertake. The first and really the foundation of monitoring is recording the earthquakes that go on underneath the volcano, and within the volcano, which are always associated with volcanic eruptions. We also have an electronic instrument that tells us whether the volcano is tilting . . . , swelling, or contracting . . . We collect samples from (the volcano) and . . . measure the gases (Montserrat Volcano Observatory 19)." Fig.6 Soldiers help residents evacuate the island in Aug. 1997 In addition to high tech monitoring and constant calculations, authorities have distributed helmets and gas masks to the 4,000 remaining residents. The helmets are to protect against airborne pebbles flying from the volcano and

Free Essays on Pollution Act

The Pollution Prevention Act of 1990: A Policy Who’s Time Has Come This article talks about the Prevention Pollution Act of the 1990’s. This particular act signifies an effort to reduce pollution and is an important part of American history. This was an earlier focus on the need to reduce or repair environmental damage by controlling pollutants at the point where they are released to the environment. Pollution was targeted over waterways, public highways, and over private property. Past provisions have not failed just needed to be updated for cleaner air, which is vital for the human body along with our surroundings. The law was enacted as Title VI of the Omnibus Budget Reconciliation Act of 1990, P.L. 101-508, and is codified as 42 USC 13101-13109. The Environmental Protection Agency created a new office to advertise and invent an approach to cleaner air. This office is to bring new policies in front of congress to eliminate the sources of pollution. Auditing and promoting research is part of the process and enables the Environmental Protect ion Agency more authority to fight pollution. Also environmental public records are easier to access for the general public to be informed. Under the Emergency Planning and Community Right-to-Know Act of 1986 required owners and operators of many industrial facilities to report annually on their releases of toxic chemicals to the environment. The Pollution Prevention Act requires these reports to include information about the facility's efforts in source reduction and recycling. The major sections of The Prevention Act include Findings and Policy, definitions, EPA activities, grants to states for technical assistance, source reduction clearing house, source reduction and recycling data, EPA report, saving provisions, and authority of appropriations. This was an innovative procedure our federal government took to supply the Environmental Protection Agency with more authority and tools to util... Free Essays on Pollution Act Free Essays on Pollution Act The Pollution Prevention Act of 1990: A Policy Who’s Time Has Come This article talks about the Prevention Pollution Act of the 1990’s. This particular act signifies an effort to reduce pollution and is an important part of American history. This was an earlier focus on the need to reduce or repair environmental damage by controlling pollutants at the point where they are released to the environment. Pollution was targeted over waterways, public highways, and over private property. Past provisions have not failed just needed to be updated for cleaner air, which is vital for the human body along with our surroundings. The law was enacted as Title VI of the Omnibus Budget Reconciliation Act of 1990, P.L. 101-508, and is codified as 42 USC 13101-13109. The Environmental Protection Agency created a new office to advertise and invent an approach to cleaner air. This office is to bring new policies in front of congress to eliminate the sources of pollution. Auditing and promoting research is part of the process and enables the Environmental Protect ion Agency more authority to fight pollution. Also environmental public records are easier to access for the general public to be informed. Under the Emergency Planning and Community Right-to-Know Act of 1986 required owners and operators of many industrial facilities to report annually on their releases of toxic chemicals to the environment. The Pollution Prevention Act requires these reports to include information about the facility's efforts in source reduction and recycling. The major sections of The Prevention Act include Findings and Policy, definitions, EPA activities, grants to states for technical assistance, source reduction clearing house, source reduction and recycling data, EPA report, saving provisions, and authority of appropriations. This was an innovative procedure our federal government took to supply the Environmental Protection Agency with more authority and tools to util...

Hunting Essay Example | Topics and Well Written Essays - 250 words

Hunting - Essay Example This is hunting was seen as a dangerous mission and required tact and skills which women did not possess. Men also made tools for hunting and protection while women concentrated on house chores such as cooking and making wearing apparel (Stiles). It is believed that the hunting and gathering societies moved from the hunting and gathering to horticulture. The move was not abrupt and was influenced by the changing climatic conditions that reduced the wild game. Horticulture is different from agriculture as it involves small pieces of land that were cultivated using digging sticks and abandoned after some time. The roles of men and women were different such that the men were different as men cleared the land and women planted seeds, tended and harvested the crops. Men at this stage continued to hunt but they were less productive (Stiles). Agriculture involves growing of plants and rearing of animals. Men and women play different roles in agriculture such that men are involved in the heavy physical labor of preparing land, herding livestock, application of pesticides and negotiating sale of crops. Women on the other hand are involved in weeding, taking care of the kitchen and the garden at home. The similarity here is in taking care of animals where the men take care of the large herds while the women take care of the smaller livestock at home (Prakash). Men and women roles are complex today with most of the tasks shared and others neutral. It is difficult to pin point particular roles of the different genders today. Women primarily are still the care takers in today’s society with men still the providers. The roles are mostly neutral with any of the genders undertaking any role. This has been attributed to the fact that there is no weaker gender or a man’s job and the advocacies of gender equity (Siegel,

Plessy vs fersgeson Assignment Example | Topics and Well Written Essays - 250 words

Plessy vs fersgeson - Assignment Example Ferguson, the Committee of Citizens sought a legal redress in the Louisiana Court to challenge the unconstitutionality of ‘separate but equal’ doctrine that allowed racial segregation in public facilities in Louisiana. This followed the arrest of Plessy Homer who despite being a black used a white designated car. In his ruling, Judge John Howard held that Louisiana Stage was justified to enforce such discriminatory laws. The ruling was upheld by the Supreme Court of Louisiana and Supreme Court of US. By arguing in favor of ‘separate but equal,’ this ruling endorsed racial segregation in USA. On the other hand, Brown v. Board of Education was filed by Brown Oliver et al to advocate for the revocation of the laws that had been propagating the segregation of students in public schools. The plaintiffs argued that such laws violated the Thirteenth and Fourteenth Amendments that support equality. The court ruled that segregation laws in public schools are unconstitutional and should be repealed. By overturning the Plessy v. Ferguson, this ruling paved way for the eradication of segregation in public schools and racial integration in the country. It was indeed, a great victory to the Civil Right Movements that had been piling pressure on the government to end

Marketing Essay Example | Topics and Well Written Essays - 2000 words - 12

Marketing - Essay Example But as I learnt more about the financial services organizations, I was able to figure out that the perception that I had regarding such institution was just a mere image. I was able to learn that financial institutions are not just limited to banks but include a variety of players in the market. Some of the most prominent financial services organizations that I was able to figure out includes banks (retail, corporate, investment and private); mutual funds and trusts; credit card issuers; stock exchanges; leasing companies and government and saving institutions. Thus it is one of the most important learning outcomes from this course. Communication in the Marketing of Financial Services Before study about the financial services marketing, I considered communication the least important aspect in financial services marketing. But with constant and continuous study I have made, it has made me realize that communication in the marketing of financial services is regarded as the backbone of financial services. As communication is the interchange of information between two parties, I was able to learn that financial institutions heavily rely on the use of marketing communication i.e. advertisement, public relations and direct mail. With the help of such communication, the financial services aim to attract and influence the consumers towards the use of financial services. Such study has also helped me to understand that communication not only helps the financial services to attract customers but it also helps the organization to change their perception in the minds of the consumer. Moreover, I was able to identify that financial services are intangible due to which these services are often complex and quite risky but with the help of marketing communication, financial organizations significantly reduce the risks associated with the services and helps the organization to de-complex the products and services offered by the organization. I was also able to identify that fin ancial organizations have shifted marketing communication to whole new level and media. Due to the increase in customer traffic on social websites (i.e. Facebook and Twitter) financial organization have shifted their focus from traditional media to such media where the customer traffic is ten times higher. Marketing Mix and Financial Services I was well aware of the 4P’s of marketing but the study of financial services marketing; I was able to extract the services mix that plays significant role in the success of financial services organizations. In addition to 4P’s (i.e. product, price, place and promotion) the services mix includes process, people and physical evidence which are the other 3Ps of service marketing mix. I was able to identify that marketing mix plays significant role in financial services and with the help of such mix, banks are able to accept deposits and lend money to the customers. But in order to effectively do that financial institutions are const antly in need to understand the desires of the customers through which their trust could be won. This is where financial institutions rely on services mix. With continuous learning of financial services marketing, I was able to figure out that product mix helps the financial institutions to differentiate them from others in the market. The products offered by such institutions are c