Marketing and Information System Essay Example | Topics and Well Written Essays - 500 words

Marketing and Information System - Essay ExampleThe marketing information which pass on be designed for Dell will gather the prepare information such as customers name, address, contact number, age, and the specifications for the computer. It should be noted that the origin organization utilizes online distribution for all their products. This means that customers all customers visit the companys website in order to place and track their orders. All this information will be stored in a database and will be updated real-time. This means that information will be stored as they are given by the customers. In order to make ordering efficient to the customer, the record will be used each time the customer places an order. This will make ordering easier as customers wont need to retype their personal information. The customers will also be given options if to use the credit card that they have used on their previous purchases. The data gathered from this database will allow Dell to tra ck sales tally to geographical locations. This will also track trends in aggregates demand and demand according to geographical demands. This will help Dell to where to concentrate aggressive marketing efforts in order to stimulate purchases. The database will also allow Dell to pick out the preferred specifications of customers and the add-on features that they want which will the business organization to standardize their inputs. The company can also associate the demographic factors with the specifications of the computers ordered.